Besides monetizing in-game currency, the DigitalBits blockchain can enable real-time payment transfers around the clock, resolve issues in global tournament payouts, enhance fan engagement, and support programmable incentives for gamers.
Fintech company Zytara is partnering with top esports team Dignitas to provide gamers with digital banking and services. An effort that brings stablecoins and other digital assets to the foreground of a USD $37 billion gaming industry that entertains 2.7 billion enthusiasts and professionals around the world.The digital bank will feature uniquely designed Dignitas-branded app skins and debit cards showcasing the team’s recent rebrand. The partnership serves as an introduction to Zytara’s product ecosystem of checking and savings accounts, virtual and physical debit cards, as well as access to investment tools. More so, features specifically tailored to gamers, such as integrated automated payments, player-to-player transfers, and easy-to-use parental controls are also available.Zytara has also launched a stablecoin issued by a regulated financial institution. The Zytara Dollar (ZUSD) is redeemable on a 1:1 basis for US dollars and is designed to be a bridge between finance and esports. International payments are still a notable pain point for professional esports tournaments, making a dedicated and inherently global currency the perfect solution to the problem.Dignitas’ Role in Professional EsportsActive since 2003, Dignitas is one of the most recognizable names in esports. The team was purchased by Harris Blitzer Sports & Entertainment (HBSE), which invests in sports staples such as Philadelphia 76ers (NBA), and the New Jersey Devils (NHL). After holding 18 world championship titles and housing 34 world champion gamers, Dignitas became the esports vertical of New Meta Entertainment in 2019.Zytara’s Role in Blockchain TechnologyZytara is built on the DigitalBits blockchain, a fork of Stellar that launched in 2018. The protocol is built specifically for payments, providing infrastructure that could streamline the way value transfer takes place within esports today. Besides monetizing in-game currency, the DigitalBits blockchain can enable real-time payment transfers around the clock, resolve issues in global tournament payouts, enhance fan engagement, and support programmable incentives for gamers. In addition, DigitalBits has built a robust partnership ecosystem, including Fireblocks, Messari, and Stably.On Coming TogetherJohn Spiher, Vice President of Partnerships at Dignitas, stated that “partnering with a brand as dedicated to the financial education and success of our athletes, creators, and community as we are is an extremely valuable opportunity. We look forward to working alongside Zytara to create innovative fan experiences focused on bringing their digital payment innovations to life.”Likewise, Zytara Founder and CEO Al Burgio shared his excitement about the partnership. “I am thrilled that we have announced our partnership with Dignitas. When the concept of Zytara was first born, it was always about bringing to market a banking platform built by gamers, dedicated to gamers. Working with one of the most widely recognized esports organizations in the world shows our dedication to this special group of consumers. We are looking forward to the joint activity taking place with Dignitas throughout 2021 and being able to showcase our innovative products for esports fans and enthusiasts.”Zytara has recently unveiled a series of strong additions to its advisory board, including the former CTO of UBS and Credit Suisse, as well as the former co-head of esports and gaming at Goldman Sachs. More importantly, Zytara continues to further its involvement with the esports and gaming community in order to develop solutions that are relevant to their needs.